Vertical Video Is Here To Stay.
Why Vertical Video with Open Gate Recording is Here to Stay.
Video marketing has rapidly grown in importance over the past decade with social media and smartphone usage on the rise. A seamless and captivating video ad has the potential to capture the attention of the audience, increase brand recognition and drive sales. Although horizontal video has been the traditional way of shooting, the popularity of vertical video is rising, and it’s not going away. This blog post will provide valuable insights on why vertical video with open gate recording is going to stay and its benefits.
Firstly, vertical video complements the mobile experience. Most of the content we consume today is on our mobile phones, and vertical video is simply the most convenient form for us to consume. It is a natural orientation for our ever-increasing screen sizes, and it translates beautifully to Instagram stories, TikTok and other social media platforms. With the increasing mobile dominance, marketers need to ensure that their digital campaigns are optimized for vertical viewing.
Secondly, Open Gate recording is an innovative solution to the vertical video recording problem. It allows videographers to use the entire camera sensor and get the best of both horizontal and vertical worlds. Standard camera sensors usually do not give the full height hence recording vertical videos lead to cropping, resulting in a loss of resolution. Open Gate recording, on the other hand, ensures full sensor use and provides the editors with ample material to work with. This helps in creating versatile content for different platforms.
Thirdly, vertical video ads receive more engagement on social media. According to a study by Buffer, vertical video ads have a 90% higher completion rate compared to horizontal video ads. This is because vertical video takes up more screen space and doesn't force the user to rotate their mobile device. By optimizing vertical video ads, marketers can boost their brand’s online visibility and engagement and achieve a higher ROI.
Fourthly, new technologies like AR and VR are well-suited for vertical video. Technologies like AR and VR present unique challenges because the images have to be displayed in a stable position. Vertical video satisfies this need. This means advertisers and filmmakers can now shoot immersive content that matches the real-world perspectives.
Lastly, open gate recording has a cost-saving advantage. When hiring a videographer who knows how to shoot in open gate, you get both vertical and horizontal footage from one recording without the need for reshoots. This saves time, money and effort in post-production work.
Vertical video is not going anywhere, and open gate recording is going to make it a long-term trend in the video marketing world. By having video professionals who know how to use open gate recording in your corner, you will get more versatile and high-quality content that is sure to capture the audience's attention. With the rise of mobile-first video content and immersive technologies, it’s essential to stay ahead of the curve to leverage the benefits of vertical video with open gate recording.
